Full Circle
Ennis Carter, Founder & Director

If you've missed getting The Griot every month, it was only a temporary delay - we were busy gearing up for our 10th Anniversary festivities. Hopefully, you received many e-mails about our programs and activities, as well as highlighted projects that we've been able to do at the same time!

Now, that the dust has settled and we've officially honored our 10th year of existence, I want to share with you some of the ways that our celebrations were really just the beginning of a new and exciting time at Design for Social Impact.
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Re:Vision Redesign

When the Re:Vision Architecture website redesign was launched in May, hits to the site skyrocketed!

ˇ Web hits: 32,000 up from the previous month at 17,000.
ˇ 94% increase in traffic!

www.revisionarch.com
 
Vote November 7th!
Whether you're right, left, center, blue, red or purple remember to vote on Tuesday, November 7th. To find your polling location click here.

This Is The Week That Is
1812's Holiday Show gets political! This Is The Week That Is is a hilarious mix of the history of political humor and the lampooning of current events. Running December 1, 2006 - January 7, 2007. Find out more.

What's Class Got To Do With It?
Join Diversity Matters for a one-day workshop exploring the subject of class and it's impact on the social change movement. Don't miss this limited Philadelphia appearance. To register or find out more
click here.
  The Ghost in the Machine
Ann Koivunen, Designer

So what is creativity, really? How can it be harnessed? And perhaps most importantly in the context of our work here at Design for Social Impact, how do we shape it into stunning and tangible resources for our clients and their constituents? Read More.

  The School In Rose Valley


The School In Rose Valley came to Design for Social Impact with an exciting and challenging request: develop a new visual identity that reflects the school's updated communication strategy while maintaining the core philosophies of their education.
Read More.
  Recycled Paper?

Paper that has as little as 10% recycled content is allowed to bear the 'Recycled' logo. If you want to boast about saving trees try using a paper that's at least 30% post-consumer recycled content. Read More.

  Jeanine Lee
Design for Social Impact would like to officially welcome Jeanine Lee to our staff. Jeanine joins DfSI as a part-time bookkeeper, helping us manage the gritty details of invoices, accounting and paychecks.

Jeanine brings with her a creative energy and motivation that makes her a joy to work with. Having spent several years running her own magazine, B-Informed, Jeanine learned the financial ropes the hard way: self education and hard work.

We're psyched to have Jeanine with us and we encourage you to say hello: jeanine@dfsi.org


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Full Circle (continued)

When we do something, we put our all into it. We couldn't just have one event - we had to plan a whole weekend blowout. The theme: 10 Years of Artistry & Activism! Our events spanned a wide range of activities that gave our community lots of ways to have fun.

Our open studio brought friends and family to our "house" to start things off. Parents and siblings, neighbors and clients, friends and peers all gathered together for a warm and intimate time together at our home base.

Alumni gathered for brunch - hosted by Ben Wyskida who came back all the way from San Francisco! We shared funny stories of old times, caught up on where people are now and how much impact they continue to have in their other endeavors.

Our close circle of staff, long time clients, friends and family joined for an event at the National Liberty Museum - a place dedicated to celebrating heroes of liberty from all walks of life and all political orientations. Our guest speakers made us pause for reflection and laugh heartily. We gave out the first annual Golden Cog awards to some very important people. We ate great food and danced to super music!

With the help of interns, we dug deep into our archives to create 2 exciting projects. Our 10 Year Retrospective DVD is a showcase of the success of our clients, their perspective, the work we created to support their efforts and some behind the scenes views of Design for Social Impact. If you'd like a copy of this DVD, please e-mail us at info@dfsi.org to get details.

We were also proud to launch Lost Treasures - a catalog of concepts that were never used, now being made available to groups in a real financial pinch. With some care and attention a Lost Treasure can be crafted into a usable and appropriate piece at a lower cost. You can see an example of this (our very own signature DfSI "We Believe" poster is a result of a reused idea...) and more of our favorites at an exhibit hanging currently at the White Dog Café until December 1st.

Finally, we wrapped up the weekend with our Activist Trolley Tour. We took folks on a 45 minute tour on a trolley to reveal some little-known spots where activists made a real difference in history. It was fun and informative! It was so popular that we may just do it again... if you are interested or want to take your group on the tour, please e-mail info@dfsi.org to get details.

We are proud to have featured some local favorites at our events! We had great food from the White Dog Café and the White Dog Café Foundation's Fair Food Farmstand. We brought MANNA Catering on board for our dinner - proceeds from their service help benefit their work to provide hot, home-delivered meals to people with HIV & AIDS. We served PYNK - a special beer by Yards Brewing Company in honor of Breast Cancer Awareness month. And we danced the evening away with tunes from Cowmuddy!

How did we do all of this? First of all it took teamwork. The excitement and dedication of the people behind Design for Social Impact just can't be matched. Every detail was attended to and it showed. Creative solutions are our job, so we found ways to make it happen. We bartered. We bargained. We set up a "wine registry" because so many people asked us how they could help. We pulled out our "do it yourself" skills and set to work. We did some fundraising and we dug deep into our own resources to cover the little remaining costs involved.

We can't thank our community enough for everything THEY did too to make the weekend such as great success!

All in all, it was a great example of what we can do when our whole crew is working on a project. The work we put into our own celebrations reminded me of the breadth of what we can do for our community. Really, we are more than a graphic design firm - and many people know that. What you may not know is how much of an experience we can create and what a complete approach we have to pulling off an idea - even an event or an entire campaign.

Design for Social Impact started from an organizer's perspective - and we continue to adhere to that approach in our work today. Sure, I was focused on helping the public interest movement tell its story better through great visual design. But, that mission came from my own need as an organizer to create an exciting way to get the public's attention.

Our weekend-long bash showed me how big we can dream to catch that attention. It was a time to reflect and celebrate, but also a time to think about how much more we can do to make a social impact. As we step out into the next 10 years, I am excited about the possibilities and look forward to seeing what we can do together. Actually, I can't wait!

Ennis Carter, Founder & Director

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(continued)
DIVERSITY MATTERS: catalysts for environmental and social change
Philadelphia Diversity Learning Community Workshop
What's Class Got To Do With It?

Friday, November 10, 2006 - 8:45 a.m. to noon
Ethical Society Building, Auditorium
1906 S. Rittenhouse Square, Philadelphia, PA

What's Class Got To Do With It?

"People in the United States don't like to talk about class. Or so it would seem. We don't speak about class privileges, or class oppression, or the class nature of society. These terms are not part of our everyday vocabulary, and in most circles they are associated with the language of the rhetorical fringe."
-Gregory Mantsios

In America, class remains a taboo subject, rarely discussed or considered. Class differences are blurred under the pretense that "we're all middle class". Many of us haven't explored or understood the impact our class background has on our identities and perception, and on our values, relationships, and group and organizational dynamics. Growing economic inequality exacerbates tensions among us and challenges organizations that want to be inclusive, making it critical to understand the issues of class and classism.

Join us as we welcome Felice Yeskel, Co-Director of Class Action (www.classism.org), for an experiential workshop on class. Within the context of growing economic inequality, we will clarify our class backgrounds, compare and contrast our experiences with others, and look at how class impacts our choices, our organizations, and our work for environmental and social change.

TO REGISTER for this workshop, e-mail your contact to info@diversity-matters.org. Workshop fee: sliding scale of $10-50. While advance registration is appreciated, feel free to come even if you can't RSVP in advance. Contact us with questions at 802 299 8353.

DIRECTIONS: The Ethical Society Building is located on the extreme southwestern corner of Rittenhouse Square in Philadelphia. The Square is located between 18th and 20th Streets and Walnut and Pine Streets.

DIVERSITY MATTERS is a nonprofit organization that aims to make diversity and inclusion foundational assets of environmental and social change leaders and organizations. Our Diversity Learning Communities are networks of individuals who seek learning opportunities and support to integrate diversity and inclusion throughout their lives and work. JOIN OUR MAILING LIST by e-mailing info@diversity-matters.org

*

DIVERSITY MATTERS: catalysts for environmental and social change
7 Linden Road
Hartland, VT 05048
802-299-8353
info@diversity-matters.org


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The Ghost in the Machine (continued)
Big questions, no doubt, but ones we face everyday as we settle into our desks. The creative process - or rather the process of creation - is an enigma researchers, artists, and thinkers have grappled with for ages: charting its patterns, mapping brain activity, observing children at play, recording dreams, invoking muses, enduring sickness, altering bodily chemistry, practicing religious rituals, and the list goes on...The truth is no one really knows. There is no switch to flip, no formula, no tincture to sip.

As a young designer with a lot to learn about art and life, I try to bridge that gap between imagination and reality in any way possible. For me -- and I think it safe to include everyone here at Design for Social Impact -- creativity is not an exercise or a hat to put on. It is a lifestyle. A modus operandi, if you will. A constant search and never-ending struggle, but ultimately a means to change the world one project at a time.

Thankfully, I do have some help. Like those unexpected connections and discoveries that arise from being an ever-observer. Like being surrounded every day by colleagues and clients whose dedication to positive social change parallels my own. Like stumbling over those "happy accidents" that turn hand-wringing into rejoicing. Like the fact that I can start or end any day in my own little world of trial and error; dabbling in the printmaking studio, the kitchen, my journal, or even the backyard garden. All these things and more are evident in what Scott Adams says of the beast: "Creativity is allowing yourself to make mistakes. Art is knowing which to keep."

And even more consoling is the knowledge that I'm not alone. Creativity is absolutely essential in everything from fashioning your opus to typesetting an annual report to getting leftover food from restaurants into homeless shelters. It's a sensibility that exists in everyone and a thread that can make us realize that, as individuals, we are really more connected than we are disparate.

So these are the things that keep me open and aware, attentive to what works and what doesn't - both in my life and in my art. I don't know about life, but so far what I can tell works best for successful design is a thorough and exploratory creative process coupled with skilled composition of the elements at hand. I would be amiss to not admit, however, that the snap moment when an idea makes itself clear is still a mystery to us design folk. But there's no ghost. If any spirit directs our work here, it is the creative spirit. The human spirit.

Ann Koivunen, Designer

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The School In Rose Valley (continued)
Emphasizing hands-on experience and connection to nature, the School in Rose Valley's preschool through sixth grade program fosters independence, creativity, and deep commitment to community.

The School had been using it's original logo for 75 years and for many at Rose Valley a change in this identity meant a movement away from the traditions of the school. The identity development process was a learning one for the designers and clients alike. Designer Cara Cox remembers, "I had to take something traditional and natural and make it strikingly different and new."

The logo began with the concept of the Fibonacci sequence, finding a connection between nature and mathematics. From that foundation, two spirals were created, a smaller version tucked into a large one to create a nurturing symbol. The two spirals were then stylized to feel dynamic, and were knocked out of abstract, brightly colored leaves. The mark punctuates the tagline through the feeling of motion and continued paths.

The new identity and corresponding stationery package and website are the successful result of a commitment to core values and the power of engaging visuals.

Here's a great story that Dana Marcus, our contact at the School in Rose Valley told us after the project concluded:

"A group of 5th/6th graders heard about the design changes over the summer. They got angry that the school would change its logo. They decided to put together a petition to protest the change (our school teaches children a lot about social justice, active citizenship, and expressing their opinion). On the first day of school, all students arrived to the new materials and a new school t-shirt. The students who opposed the change in the summer started saying, 'Well, it is actually really pretty...and we really like the colors... I guess it's okay to change the logo.' Many of our constituencies were worried about the change but when they saw the new design, they quickly recognized its beauty and symbolism and felt much better about the change."

www.theschoolinrosevalley.org


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Recycled Paper? (continued)

Going recycled isn't the only way to be ecologically sustainable with your paper choice. Two prominent forestry groups - FSC (Forest Stewardship Council) and SFI (Sustainable Forestry Initiative) - both certify paper mills that are running sustainable harvesting operations. These are becoming standards in many paper mills, and can help ensure that we do the right thing, even if we're not purchasing 100% recycled paper. For a great article about FSC and SFI, visit: http://www.perc.org/perc.php?subsection=5&id=225

When it comes to printing, your decision should be based on the quality of work, which will ultimately be seen by your audience. Design for Social Impact works with numerous printers in the area, who consistently print great quality pieces for low prices. With a dedicated print production department taking care of all the details from proofs to delivery, we doubly ensure the quality, and impact, of your final piece.

Peter Javian, Production Manager

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